{"id":54943,"date":"2022-04-15T17:37:00","date_gmt":"2022-04-15T22:37:00","guid":{"rendered":"https:\/\/www.project44.com\/resources\/der-kommunikationsleitfaden-fuer-die-zeit-nach-dem-kauf\/"},"modified":"2024-12-04T10:29:57","modified_gmt":"2024-12-04T16:29:57","slug":"der-kommunikationsleitfaden-fuer-die-zeit-nach-dem-kauf","status":"publish","type":"resource","link":"https:\/\/www.project44.com\/de\/resources\/der-kommunikationsleitfaden-fuer-die-zeit-nach-dem-kauf\/","title":{"rendered":"Der Kommunikationsleitfaden f\u00fcr die Zeit nach dem Kauf"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light is-repeated has-custom-content-position is-position-top-center is-style-hero\" style=\"padding-top:0;min-height:575px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-7492 is-repeated\" style=\"background-position:0% 0%;background-image:url(https:\/\/www.project44.com\/wp-content\/uploads\/2024\/01\/bg-grid-white-120.svg)\"><\/div><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-1095319a wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-top-center is-style-overflow-visible\" style=\"margin-top:0;min-height:100px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-007805a1 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-style-hero-pull-content-full is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<div class=\"wp-block-columns is-style-row-padding is-layout-flex wp-container-core-columns-is-layout-eabb2682 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--32)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-86a160d9 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group taxonomy-list is-layout-flex wp-container-core-group-is-layout-5accc17d wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.project44.com\/de\/ressourcen\/\">Ressourcen<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&gt;<\/p>\n\n\n<div style=\"text-decoration:none\" class=\"has-text-align-left wp-block-knightowl-blocks-post-terms\"><a href=\"\/content-hub\/resources\/#type=whitepaper-de\" class=\"post-term\"><span><strong>Whitepaper<\/strong><\/span><\/a><\/div>\n\n<div class=\"has-text-align-left wp-block-knightowl-blocks-post-terms\"><span class=\"post-terms-prefix\">\/<\/span><a href=\"\/content-hub\/resources\/#topic=verlader\" class=\"post-term\"><span><strong>Verlader<\/strong><\/span><\/a><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left is-style-default has-h2-size\" id=\"h-the-post-purchase-communication-guide\">Der Kommunikationsleitfaden f\u00fcr die Zeit nach dem Kauf<\/h1>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-style-box-shadow-2 has-global-padding is-layout-constrained wp-container-core-group-is-layout-e6c487b6 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1012\" src=\"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:12px;object-fit:cover;\" srcset=\"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012.jpg 1800w, https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012-300x169.jpg 300w, https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012-1024x576.jpg 1024w, https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012-768x432.jpg 768w, https:\/\/www.project44.com\/wp-content\/uploads\/2024\/05\/Post-purchase_guide_Whitepaper_1800x1012-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-e2ac43dc wp-block-group-is-layout-flex\" style=\"border-bottom-color:var(--wp--preset--color--gray-light);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--8)\"><div class=\"has-link-color wp-elements-c7e2ecc5283105669f00ef95a5017cfc wp-block-post-date has-text-color has-gray-color\"><time datetime=\"2022-04-15T17:37:00-05:00\">15 April 2022<\/time><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drive-loyalty-retention-and-even-additional-revenue\">Steigerung der Loyalit\u00e4t, Kundenbindung und sogar zus\u00e4tzlicher Umsatz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die letzte Meile bietet die M\u00f6glichkeit, Vertrauen in Ihre Marke aufzubauen. Wenn Sie das richtige Kommunikationserlebnis zwischen Kauf und Lieferung bieten, hinterlassen Sie einen positiven Eindruck bei den Verbrauchern. Wenn Sie es falsch machen, erinnern sich die Kunden an die negativen Aspekte \u2013 immerhin kommen <strong>68\u00a0% der Kunden nach einer schlechten Liefererfahrung nicht wieder<\/strong>. Indem Sie Ihre Marke bei der Kommunikation nach dem Kauf in den Mittelpunkt stellen, profitieren Sie von den Vorteilen einer erh\u00f6hten Markenpr\u00e4senz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Kommunikationsleitfaden f\u00fcr die Zeit nach dem Kauf erl\u00e4utert, warum und wie Marken die Aufmerksamkeit der Verbraucher nach dem Verkauf nutzen, um die Loyalit\u00e4t, die Kundenbindung und sogar zus\u00e4tzliche Einnahmen zu steigern. Laden Sie das Whitepaper herunter, um zu erfahren, welche taktischen Schritte Sie ergreifen k\u00f6nnen, um nach dem Kauf eine Engagement-Erfahrung zu schaffen, die Ihre Marke st\u00e4rkt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group has-border-color has-black-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4d841fe4 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:24px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\"><div class=\"wp-block-knightowl-blocks-marketo-form\"><script src=\"\/\/go.project44.com\/js\/forms2\/js\/forms2.min.js\"><\/script><form id=\"mktoForm_1355\"><\/form><script>\n        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