{"id":63644,"date":"2024-10-01T08:21:02","date_gmt":"2024-10-01T13:21:02","guid":{"rendered":"https:\/\/www.project44.com\/press-releases\/el-informe-the-state-of-consumer-holiday-shopping-2024-de-project44-revela-que-los-consumidores-estan-empezando-a-comprar-antes\/"},"modified":"2025-03-14T13:25:45","modified_gmt":"2025-03-14T18:25:45","slug":"el-informe-the-state-of-consumer-holiday-shopping-2024-de-project44-revela-que-los-consumidores-estan-empezando-a-comprar-antes","status":"publish","type":"press-release","link":"https:\/\/www.project44.com\/es\/press-releases\/el-informe-the-state-of-consumer-holiday-shopping-2024-de-project44-revela-que-los-consumidores-estan-empezando-a-comprar-antes\/","title":{"rendered":"El informe The State of Consumer Holiday Shopping 2024 de project44 revela que los consumidores est\u00e1n empezando a comprar antes"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>La encuesta anual de consumo en temporada alta de project44 muestra que, en esta Navidad, los consumidores son conscientes de los costes de los env\u00edos y prefieren los m\u00e9todos de entrega m\u00e1s lentos para reducir su huella de carbono.<\/em> <\/p>\n\n<p><\/p>\n\n<p><strong>CHICAGO, 1 de octubre de 2024.<\/strong>\u202f<a href=\"http:\/\/www.project44.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">project44<\/a>, l\u00edder en visibilidad de la cadena de suministro y \u00fanica plataforma de alta velocidad para la cadena de suministro, ha publicado hoy el informe The State of Consumer Holiday Shopping 2024 (informe sobre el estado de las compras navide\u00f1as de 2024), en el que ofrece informaci\u00f3n sobre la opini\u00f3n y los h\u00e1bitos de los consumidores, ya que se acerca la temporada alta de compras navide\u00f1as. M\u00e1s de 1.300 consumidores de todo el mundo han compartido sus preferencias en materia de sostenibilidad y transporte para las vacaciones. <\/p>\n\n<p>Los resultados de esta encuesta sugieren que el fen\u00f3meno de la \u00abAdelanto de las campa\u00f1as festivas\u00bb, en la que los comercios minoristas venden productos navide\u00f1os cada a\u00f1o antes, puede deberse a un cambio en las preferencias de compra de los consumidores. En 2024, <strong>el 68\u00a0% de los consumidores planea hacer sus compras navide\u00f1as y de regalos antes de la temporada navide\u00f1a tradicional<\/strong> (desde mediados de noviembre hasta diciembre). Dado que la temporada alta comienza antes, los minoristas deben responder antes a las demandas y expectativas de los consumidores. <\/p>\n\n<p>Estas son otras conclusiones importantes del informe The State of the Consumer Holiday Shopping 2024: <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-consumers-are-worried-about-increased-shipping-costs-and-the-elimination-of-free-shipping-nbsp-nbsp\"><strong>A los consumidores les preocupa el aumento de los costes de env\u00edo y que se acaben los env\u00edos gratuitos. <\/strong> <\/h2>\n\n<ul class=\"wp-block-list\">\n<li>La principal preocupaci\u00f3n de los consumidores era que los minoristas aumentaran el valor m\u00ednimo de los env\u00edos gratuitos o que, directamente, dejaran de hacer env\u00edos gratuitos (25\u00a0%), seguida de unos costes de env\u00edo m\u00e1s altos que el a\u00f1o pasado (18\u00a0%). <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>El 40\u00a0% de los consumidores dice que una de sus principales preocupaciones a la hora de hacer sus compras navide\u00f1as es que los productos sean m\u00e1s caros que el a\u00f1o pasado <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>La mayor\u00eda de los consumidores (53\u00a0%) afirma que no pagar\u00eda un precio mayor para garantizar que una compra llegue a tiempo para las vacaciones <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainable-shopping-is-growing-in-popularity-among-consumers-as-long-as-it-is-cost-effective-nbsp-nbsp\"><strong>Los consumidores cada vez son m\u00e1s propensos a realizar compras sostenibles, siempre y cuando les resulte rentables. <\/strong> <\/h2>\n\n<ul class=\"wp-block-list\">\n<li>El 65\u00a0% de los consumidores planea priorizar las marcas que demuestran un compromiso con la sostenibilidad o quiere apoyar a las marcas que demuestran un compromiso con la sostenibilidad si su coste no es prohibitivo <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>El 51\u00a0% de los consumidores planea comprar m\u00e1s lejos y elegir un m\u00e9todo de entrega m\u00e1s lento para reducir su huella de carbono <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-consumers-aren-t-interested-in-shopping-with-a-brand-that-historically-missed-its-promised-delivery-date-nbsp\"><strong>Los consumidores no est\u00e1n interesados en comprar una marca que no entrega dentro de las fechas prometidas.<\/strong> <\/h2>\n\n<ul class=\"wp-block-list\">\n<li>El 58\u00a0% de los consumidores afirma que es poco probable que compre de un minorista que no haya entregado en la fecha prometida <\/li>\n<\/ul>\n\n<p>\u00abEstamos viendo c\u00f3mo los consumidores est\u00e1n cambiando sus h\u00e1bitos de compra y sostenibilidad para las compras navide\u00f1as\u00bb, afirma Carson Krieg, director de alianzas globales de project44. \u00abComprar regalos antes de la temporada alta puede ayudar a los compradores a ahorrar dinero, reducir las emisiones de carbono y limitar los problemas de los env\u00edos. En 2024, los minoristas que den prioridad a la fiabilidad de los env\u00edos y a la reducci\u00f3n de las emisiones de carbono tendr\u00e1n una ventaja competitiva sobre las marcas que no lo hagan\u00bb. <\/p>\n\n<p>Para ver el informe completo, descargue <a href=\"https:\/\/www.project44.com\/resources\/the-state-of-consumer-holiday-shopping-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a> su copia de The State of Consumer Holiday Shopping 2024. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La encuesta anual de consumo en temporada alta de project44 muestra que, en esta Navidad, los consumidores son conscientes de los costes de los env\u00edos y prefieren los m\u00e9todos de&#8230;<\/p>\n","protected":false},"author":67,"featured_media":49874,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-63644","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El informe The State of Consumer Holiday Shopping 2024 de project44 revela que los consumidores est\u00e1n empezando a comprar antes | project44<\/title>\n<meta name=\"robots\" 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