{"id":68578,"date":"2025-03-12T12:47:58","date_gmt":"2025-03-12T17:47:58","guid":{"rendered":"https:\/\/www.project44.com\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/"},"modified":"2025-06-10T21:58:55","modified_gmt":"2025-06-11T02:58:55","slug":"episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs","status":"publish","type":"resource","link":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/","title":{"rendered":"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs"},"content":{"rendered":"\n<p>Si quieres que algo mejore, lo mides.<\/p>\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/michael-jacobs-bb31a78\/\" target=\"_blank\">Michael Jacobs<\/a>, vicepresidente s\u00e9nior de Cadena de Suministro en <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ferguson.com\/?srsltid=AfmBOoqFD12pnCv7EX3tQcAjF8QCU3LHXwcAuoNC3C7Ixv7ZW7g-nHaw\" target=\"_blank\">Ferguson Enterprises<\/a>, cree que el seguimiento de las m\u00e9tricas adecuadas es la base del verdadero cambio. En este episodio, comparte c\u00f3mo Ferguson utiliza el \u00edndice de pedidos perfecto, las entregas a tiempo y el puntaje neto del promotor para crear una cadena de suministro que priorice al cliente. Tambi\u00e9n explica c\u00f3mo equilibra a las personas, los procesos y la tecnolog\u00eda para impulsar la transformaci\u00f3n.<\/p>\n\n<p>En Ferguson, la cadena de suministro es m\u00e1s que una funci\u00f3n; es la columna vertebral del negocio.<\/p>\n\n<p>En este episodio, aprender\u00e1s:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Las m\u00e9tricas clave que impulsan la transformaci\u00f3n real <\/li>\n\n\n\n<li>Por qu\u00e9 Cadena de Suministro y Ventas deben trabajar como un solo equipo <\/li>\n\n\n\n<li>C\u00f3mo invertir en tecnolog\u00eda m\u00e1s inteligente <\/li>\n<\/ul>\n\n<p>Esc\u00fachelo en <a href=\"https:\/\/open.spotify.com\/show\/0a7otQBT0ccrWU5u8o6KiU?si=109b70ac286b4856\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/supply-chain-champions\/id1766805532\">Apple Podcasts<\/a> o en su plataforma preferida, y mire los episodios de v\u00eddeo completos en el <a href=\"https:\/\/youtube.com\/playlist?list=PLs_TbHIvOcm0SpzVwkldZ8ZjXYoPRC_dL&amp;feature=shared\">canal de YouTube<\/a> de project44.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si quieres que algo mejore, lo mides. Michael Jacobs, vicepresidente s\u00e9nior de Cadena de Suministro en Ferguson Enterprises, cree que el seguimiento de las m\u00e9tricas adecuadas es la base del&#8230;<\/p>\n","protected":false},"author":74,"featured_media":50826,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"resource-category":[497,498,500,499],"resource-type":[1394],"class_list":["post-68578","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-expedidores","resource-category-proveedores-de-logistica","resource-category-socios","resource-category-transportistas","resource-type-podcast-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs | project44<\/title>\n<meta name=\"description\" content=\"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs\" \/>\n<meta property=\"og:description\" content=\"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/\" \/>\n<meta property=\"og:site_name\" content=\"project44\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/project44Visibility\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T02:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/10\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@freightpipes\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/\",\"url\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/\",\"name\":\"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs | project44\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.project44.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png\",\"datePublished\":\"2025-03-12T17:47:58+00:00\",\"dateModified\":\"2025-06-11T02:58:55+00:00\",\"description\":\"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.project44.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png\",\"contentUrl\":\"https:\\\/\\\/www.project44.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png\",\"width\":1800,\"height\":1012,\"caption\":\"Supply Chain Champions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/resources\\\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.project44.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.project44.com\\\/es\\\/\",\"name\":\"project44\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.project44.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#organization\",\"name\":\"project44\",\"url\":\"https:\\\/\\\/www.project44.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.project44.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.project44.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo.svg\",\"width\":213,\"height\":73,\"caption\":\"project44\"},\"image\":{\"@id\":\"https:\\\/\\\/www.project44.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/project44Visibility\",\"https:\\\/\\\/x.com\\\/freightpipes\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/project-44\",\"https:\\\/\\\/www.instagram.com\\\/project44global\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs | project44","description":"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/","og_locale":"es_ES","og_type":"article","og_title":"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs","og_description":"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.","og_url":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/","og_site_name":"project44","article_publisher":"https:\/\/www.facebook.com\/project44Visibility","article_modified_time":"2025-06-11T02:58:55+00:00","og_image":[{"width":1800,"height":1012,"url":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/10\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@freightpipes","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/","url":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/","name":"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs | project44","isPartOf":{"@id":"https:\/\/www.project44.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/#primaryimage"},"image":{"@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/10\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png","datePublished":"2025-03-12T17:47:58+00:00","dateModified":"2025-06-11T02:58:55+00:00","description":"En este episodio de Supply Chain Champions, Michael Jacobs comparte las m\u00e9tricas clave que impulsan la transformaci\u00f3n, por qu\u00e9 la cadena de suministro y las ventas deben trabajar como un solo equipo, y invertir en tecnolog\u00eda m\u00e1s inteligentes.","breadcrumb":{"@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/#primaryimage","url":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/10\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png","contentUrl":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/10\/Supply-Chain-Champions_2024-10-09_Website_1800x1012.png","width":1800,"height":1012,"caption":"Supply Chain Champions"},{"@type":"BreadcrumbList","@id":"https:\/\/www.project44.com\/es\/resources\/episodio-11-que-se-necesita-para-construir-una-cadena-de-suministro-centrada-en-el-cliente-con-michael-jacobs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.project44.com\/es\/"},{"@type":"ListItem","position":2,"name":"Episodio 11: Qu\u00e9 se necesita para construir una cadena de suministro centrada en el cliente, con Michael Jacobs"}]},{"@type":"WebSite","@id":"https:\/\/www.project44.com\/es\/#website","url":"https:\/\/www.project44.com\/es\/","name":"project44","description":"","publisher":{"@id":"https:\/\/www.project44.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.project44.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.project44.com\/es\/#organization","name":"project44","url":"https:\/\/www.project44.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.project44.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/01\/logo.svg","contentUrl":"https:\/\/www.project44.com\/wp-content\/uploads\/2024\/01\/logo.svg","width":213,"height":73,"caption":"project44"},"image":{"@id":"https:\/\/www.project44.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/project44Visibility","https:\/\/x.com\/freightpipes","https:\/\/www.linkedin.com\/company\/project-44","https:\/\/www.instagram.com\/project44global"]}]}},"_links":{"self":[{"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/resource\/68578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/users\/74"}],"version-history":[{"count":0,"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/resource\/68578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/media\/50826"}],"wp:attachment":[{"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/media?parent=68578"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/resource-category?post=68578"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/www.project44.com\/es\/wp-json\/wp\/v2\/resource-type?post=68578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}