

ATLANTA
April 3, 2025 | Mercedes-Benz Stadium
Where AI & Supply Chains Meet


Why Attend
velocity Atlanta is where industry leaders gather to explore the latest trends, transformative innovations, and proven best practices shaping the future of logistics and supply chain.
- Insight Exchange: Gain actionable insights from real-world success stories and AI-powered solutions.
- Networking: Build meaningful connections with peers, project44 leadership, industry and product experts, and the boarder project44 ecosystem.
- Innovation & ROI: Discover advancements in supply chain visibility and automation to maximize ROI, streamline operations, and drive measurable impact.
Agenda Overview
April 3, 2025
9:00 AM
Registration & Networking Breakfast
Kick off the day by connecting with fellow supply chain leaders over coffee and pastries. Explore interactive demo booths featuring project44’s innovations.
10:00 AM
Welcome
Founder & CEO shares project44’s vision of how AI is reshaping supply chains and empowering businesses to enhance efficiency, boost agility, and accelerate growth.
-Jett McCandless, Founder & CEO, project44
10:20 AM
From Vision to Value: Product Innovation in Action
Discover how project44’s product vision is driving real-world impact, with a look at key innovations, practical use cases, and demos
-Jon Scherr, Chief Strategy and Operations Officer, project44
10:50 AM
How Geopolitics is Reshaping Supply Chains: Trade, Policy, and Resilience
Explore how evolving trade dynamics, tariff impacts, and infrastructure policies are influencing global supply chains. Peter Levesque shares actionable insights on staying competitive and resilient amid ongoing economic and geopolitical shifts.
-Peter Levesque, Advanced Leadership Fellow – Harvard University and former President & CEO – CMA CGM North America
11:20 AM
Morning Networking Break
11:30 AM
Demystifying AI in Supply Chains with Google
Learn how Google is applying AI to improve supply chain operations, from streamlining processes to enhancing visibility and decision-making
-Amanda Cameron, AI/ML Customer Engineer Specialist, Google
-Eric Fullerton, VP Product Marketing, project44
11:55 AM
Simplifying Transportation Management: How Initiate Powers Transportation Execution Workflows
See how project44’s Initiate solution simplifies pre-transit workflows by offering insights into carrier performance, rates, and sustainability. Discover how to select the best carriers and boost supply chain agility, ensuring smoother, more efficient operations.
12:05 PM
Fireside Chat: Boosting Efficiency – How Ford Enhances Visibility & Optimizes Yard Operations
Explore how Ford expanded project44’s visibility and yard management solutions to streamline transportation operations, improve data-driven decision-making, and drive measurable cost savings across its North American network
-Doug Cantriel, Head of NA Transportation, Ford
-Rick Turco, CRO, project44
12:25 PM
Networking Lunch
Continue the conversation over lunch while building valuable connections.
1:15 PM
Mastering the Last Mile: Transforming eCommerce Delivery
Explore how project44’s eCommerce solution enhances delivery experiences with real-time visibility, predictive delivery dates, and seamless issue resolution. Learn how to boost CSAT scores and reduce WISMO calls, transforming your last-mile operations.
-Brian Babbitt, Sr. Solutions Engineer, project44
1:25 PM
Elevating the Customer Delivery Experience & Driving Carrier Accountability with Home Depot
Learn how Home Depot is leveraging project44 to elevate the delivery experience for its customers. This session explores how data-driven carrier compliance, real-time visibility, and proactive exception management are helping Home Depot optimize logistics and meet growing customer expectations
-Jonathan Crabb, Sr. Manager Customer Care & Strategy, Home Depot
-Allen Barris, Sr. Logistics Manager, Home Depot
2:10 PM
Fireside Chat: Altium’s Strategic Approach to Supply Chain Digitization Transformation
Learn how Altium built a framework to align stakeholders, uncover business needs, and select project44 to address key supply chain challenges. This session covers their decision-making process, early implementation strategies, and how focusing on one problem at a time fueled broader transformation.
-Charles Osiegbu, Director Logistics, Altium
-Tom Perrone, SVP Professional Services, project44
2:30 PM
Afternoon Networking Break
2:45 PM
Streamlining Yard Operations: Driving Efficiency with Automation
Learn how project44’s Facilities solution automates yard operations using real-time data and intelligent workflows. Reduce bottlenecks, accelerate restocking and reshipping, and improve overall operational efficiency with smarter yard management.
-Kiruba Raja, GM Facility Automation, project44
3:05 PM
Unlocking Visibility: Georgia-Pacific and KBX’s Blueprint for Supply Chain Collaboration
Georgia-Pacific and KBX share how end-to-end visibility and automation with project44 have improved customer service, inventory management, and operational efficiency across ocean and yard operations—reducing manual processes and driving measurable results.
-Carter Noland, VP Freight Services, KBX Logistics
-Chris Gross, Director Logistics, Georgia Pacific
-John Morris, Manager – Packaging & Cellulose Digital Core, Georgia Pacific
4:05 PM
Closing Remarks
-Eric Fullerton, VP Product Marketing, project44
4:15 PM
Closing Reception
End the day with refreshing beverages, appetizers, and the chance to reflect on key takeaways while connecting with your peers
Atlanta Speakers
Be inspired by industry leaders. Check-in often as speakers are added weekly.

Allen Barris
Sr Logistics Manager – Delivery
The Home Depot

Amanda Cameron
AI/ML Customer Engineer
Google

Carter Noland
VP, KBX Freight Services
KBX Logistics

Charles Osiegbu
Director Of Logistics NA
Altium Packaging

Chris Gross
Director Of Logistics
Georgia Pacific

Doug Cantriel
Head of NA Transportation
Ford

John Morris
Supervisor, Logistics & Scheduling
Georgia Pacific

Jonathan Crabb
Sr Manager, Downstream Supply Chain
The Home Depot

Jett McCandless
Founder & CEO
project44

Rick Turco
CRO
project44

Brian Babbitt
Sr. Solutions & Value Engineer
project44

Jon Scherr
project44

Ellie Crist
Sr. Director, Product Mangement
project44

Eric Fullerton
VP, Product Marketing
project44

Kiruba Raja
GM, Facility Automation
project44

Tom Perrone
SVP Professional Services
project44

HOTEL
Signia by Hilton Atlanta Georgia World Congress Center
159 Northside Drive SE
Atlanta, GA 30313
Book Now: $309 + Taxes & Fees

Coming to a city near you:
Up Next: Chicago!
Miss Atlanta? Don’t miss our flagship event in Chicago on June 11, 2025, featuring exclusive insights into the next generation of supply chain innovations.
