{"id":49244,"date":"2021-06-05T15:29:00","date_gmt":"2021-06-05T20:29:00","guid":{"rendered":"https:\/\/www.project44.com\/customer-stories\/boll-branch%e3%80%81%e8%b3%bc%e5%85%a5%e5%be%8c%e4%bd%93%e9%a8%93%e3%81%a7%e5%8f%8e%e7%9b%8a%e3%82%92%e5%bc%95%e3%81%8d%e5%87%ba%e3%81%97%e3%80%81%e7%b9%81%e5%bf%99%e6%9c%9f%e3%81%aecsat\/"},"modified":"2025-02-05T18:20:09","modified_gmt":"2025-02-06T00:20:09","slug":"boll-branch-unlocked-revenue-in-the-post-purchase-experience-and-improved-csat-scores-during-peak-season","status":"publish","type":"customer-story","link":"https:\/\/www.project44.com\/ja\/customer-stories\/boll-branch-unlocked-revenue-in-the-post-purchase-experience-and-improved-csat-scores-during-peak-season\/","title":{"rendered":"Boll & Branch\u793e\u3001\u8cfc\u5165\u5f8c\u4f53\u9a13\u3067\u53ce\u76ca\u3092\u5f15\u304d\u51fa\u3057\u3001\u7e41\u5fd9\u671f\u306eCSAT\u30b9\u30b3\u30a2\u3092\u5411\u4e0a"},"content":{"rendered":"\n
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2014\u5e74\u306b\u7c73\u56fd\u30cb\u30e5\u30fc\u30b8\u30e3\u30fc\u30b8\u30fc\u5dde\u30b5\u30df\u30c3\u30c8\u3067\u8a2d\u7acb\u3055\u308c\u305fBoll & Branch<\/a>\u306f\u3001\u502b\u7406\u7684\u304b\u3064\u6301\u7d9a\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u8abf\u9054\u3055\u308c\u305f\u8c6a\u83ef\u306a\u5bdd\u5177\u3001\u30d0\u30b9\u3001\u5bb6\u5ead\u7528\u54c1\u3001\u9ad8\u7d1a\u30de\u30c3\u30c8\u30ec\u30b9\u30b7\u30ea\u30fc\u30ba\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u540c\u793e\u306f\u6d88\u8cbb\u8005\u76f4\u8ca9\u306ee\u30b3\u30de\u30fc\u30b9\u5c0f\u58f2\u696d\u8005\u3068\u3057\u3066\u3001\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u652f\u63f4\u3092\u53d7\u3051\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308a\u3001\u9867\u5ba2\u8cfc\u5165\u4f53\u9a13\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u9ad8\u54c1\u8cea\u306e\u88fd\u54c1\u3068\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u4e21\u65b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5c3d\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/h2>\n<\/div>\n\n
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\u8ab2\u984c<\/h3>\n\n\n\n
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\u9867\u5ba2\u3092\u91cd\u8996\u3059\u308bBoll & Branch\u306f\u3001\u4e88\u671f\u305b\u305a\u306b\u767a\u751f\u3059\u308b\u914d\u9001\u554f\u984c\u3092\u89e3\u6d88\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002 \u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u30c1\u30fc\u30e0\u306f\u3001\u8f38\u9001\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u51fa\u8377\u304c\u9867\u5ba2\u306b\u6642\u9593\u901a\u308a\u306b\u5c4a\u3044\u305f\u304b\u3069\u3046\u304b\u3092\u76e3\u8996\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u50be\u5411\u3092\u898b\u3044\u3060\u3059\u306b\u3042\u305f\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3066TMS\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u4f55\u6642\u9593\u3082\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u672a\u914d\u9054\u306e\u8377\u7269\u3084\u640d\u50b7\u3057\u305f\u8377\u7269\u306b\u3064\u3044\u3066\u306e\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u96fb\u8a71\u304c\u76f8\u6b21\u304e\u3001\u9867\u5ba2\u30b1\u30a2\u306e\u5f85\u3061\u6642\u9593\u306f\u5897\u3048\u3001\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u4f8b\u5916\u7684\u306a\u767a\u9001\u5143\u3078\u306e\u8fd4\u54c1\u304c\u5897\u3048\u3066\u3044\u307e\u3057\u305f\u3002 Boll & Branch\u306f\u3001\u4ee3\u7406\u5e97\u3001\u9867\u5ba2\u3001\u88fd\u54c1\u3092\u6210\u529f\u306b\u5c0e\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002 \u3055\u3089\u306b\u3001\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u3092\u61f8\u5ff5\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u6ce8\u6587\u30d5\u30a3\u30fc\u30c9\u3068\u914d\u9001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u914d\u9001\u306e\u554f\u984c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u304b\u3064\u5927\u898f\u6a21\u306b\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

2019\u5e742\u6708\u3001Boll & Branch\u306fproject44\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068Recover\u306e\u4f7f\u7528\u3092\u958b\u59cb\u3057\u3001Shopify\u306e\u6ce8\u6587\u30d5\u30a3\u30fc\u30c9\u3068\u30ad\u30e3\u30ea\u30a2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u307e\u3057\u305f\u3002 \u9593\u3082\u306a\u304f\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u30c1\u30fc\u30e0\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30c1\u30fc\u30e0\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u304a\u304b\u3052\u3067\u3001\u5206\u6563\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3057\u3066\u3044\u305f\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3053\u3068\u3001WISMO\uff08Where is my order?\u300c\u8377\u7269\u306f\u3044\u3064\u5c4a\u304f\u306e\u304b\uff1f\u300d\uff09\u554f\u3044\u5408\u308f\u305b\u3092\u524a\u6e1b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002 \u4e21\u30c1\u30fc\u30e0\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30ad\u30e3\u30ea\u30a2\u3068\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u8a2d\u5b9a\u304a\u3088\u3073\u30d3\u30e5\u30fc\u3092\u4fdd\u5b58\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u6ce8\u6587\u72b6\u6cc1\u3092\u76e3\u8996\u3057\u3064\u3064\u3001\u30ad\u30e3\u30ea\u30a2\u306e\u52d5\u304d\u304c\u306a\u304f\u9045\u5ef6\u304c\u4e88\u60f3\u3055\u308c\u308b\u51fa\u8377\u306e\u65e9\u671f\u767a\u898b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u9867\u5ba2\u306b\u751f\u3058\u305f\u554f\u984c\u306e\u89e3\u6c7a\u307e\u3067\u306e\u6642\u9593\u309266%\u77ed\u7e2e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n

\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u30c1\u30fc\u30e0\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b1\u30a2\u30c1\u30fc\u30e0\u3067\u306f\u3001\u5927\u898f\u6a21\u306b\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u969b\u306b\u3082project44\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002 \u540c\u793e\u306f\u65b0\u3057\u3044\u8ffd\u8de1\u30da\u30fc\u30b8\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30a2\u30e9\u30fc\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u6ce8\u6587\u304c\u3044\u3064\u5c4a\u304f\u304b\u3092\u9867\u5ba2\u306b\u901a\u77e5\u3057\u3001WISMO\uff08Where is my order?\u300c\u8377\u7269\u306f\u3044\u3064\u5c4a\u304f\u306e\u304b\uff1f\u300d\uff09\u306e\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u5168\u4f53\u306730.8%\u524a\u6e1b\u3057\u3001\u7e41\u5fd9\u671f\u306e\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u309217.4%\u524a\u6e1b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Boll & Branch\u306f\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u304b\u3089\u65b0\u898f\u8cfc\u5165\u3078\u306e\u8ee2\u63db\u7387\u304c3.31%\u306b\u306a\u308a\u3001\u8ffd\u8de1\u30da\u30fc\u30b8\u304b\u3089\u8ffd\u52a0\u53ce\u76ca\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u306b\u3082\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u540c\u793e\u3067\u306f\u3001project44\u3092\u4f7f\u7528\u3057\u3066\u8907\u6570\u306e\u51fa\u8377\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u691c\u51fa\u3057\u3001\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u914d\u9001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u3055\u3089\u306b\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u5f8c\u3082\u610f\u6b32\u7684\u306b\u53d6\u308a\u7d44\u3080\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<\/div>\n\n

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\u6210\u679c<\/h2>\n\n\n\n

\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/h3>\n\n\n\n
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3.31%<\/h2>\n\n\n\n

\u8ffd\u8de1\u30da\u30fc\u30b8\u304b\u3089\u65b0\u3057\u3044\u30aa\u30fc\u30c0\u30fc\u3078\u306eCVR\uff08\u9867\u5ba2\u8ee2\u63db\u7387\uff09<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2.24%<\/h2>\n\n\n\n

\u7e41\u5fd9\u671f\u306b\u304a\u3051\u308bCSAT\u306e\u5897\u52a0<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n

\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u3068\u30b3\u30b9\u30c8\u524a\u6e1b<\/h3>\n\n\n\n
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66%<\/h2>\n\n\n\n

\u554f\u984c\u89e3\u6c7a\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e<\/p>\n<\/div>\n<\/div>\n\n\n\n

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30.8%<\/h2>\n\n\n\n

WISMO\uff08Where is my order?\u300c\u8377\u7269\u306f\u3044\u3064\u5c4a\u304f\u306e\u304b\uff1f\u300d\uff09\u554f\u3044\u5408\u308f\u305b\u306e\u524a\u6e1b<\/p>\n<\/div>\n<\/div>\n\n\n\n

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17.4%<\/h2>\n\n\n\n

\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u306e\u524a\u6e1b<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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project44\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u672c\u5f53\u306b\u4f7f\u3044\u3084\u3059\u304f\u3001\u4f8b\u5916\u4e8b\u8c61\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u306e\u3082\u7c21\u5358\u3067\u3059\u3002 \u5f53\u793e\u306e\u8377\u7269\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5b8c\u5168\u306b\u660e\u78ba\u306b\u3067\u304d\u308b\u7d20\u6674\u3089\u3057\u3044\u53ef\u8996\u6027\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u81ea\u52d5\u5316\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5927\u91cf\u306e\u8ca8\u7269\u3092\u6271\u3046\u7e41\u5fd9\u671f\u306b\u9867\u5ba2\u306b\u53ca\u307c\u3059\u5f71\u97ff\u306b\u3064\u3044\u3066\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3082\u7d20\u6674\u3089\u3057\u3044\u3067\u3059\u3002<\/h3>\n\u30a2\u30f3\u30bd\u30cb\u30fc\u30fb\u30af\u30ec\u30ea\u6c0f<\/strong>
Boll & Branch\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u90e8\u9580\u30b7\u30cb\u30a2\u7269\u6d41\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/cite><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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