How Technicolor Pinpoints Every SKU and Box

  container tracking

The Blu-Ray and DVD manufacturer that major Hollywood studios rely on to service over 9,500 retailers a week – including Walmart, Target, and Costco – has achieved real-time SKU-level visibility, allowing them to meet strict OTIF and street date delivery requirements.

Limited Visibility into Time Sensitive Freight


Fulfilling exact street date and OTIF requirements for thousands of retailers across the U.S., Canada, and Mexico strained Technicolor’s tracking capabilities. As technology evolved, they found ways to track shipments through cell phones; however, these methods didn’t provide Technicolor with the instant and accurate tracking data they needed. The company needed to find new technologies that offered real-time tracking right down to the box and SKU.

Comprehensive Insight into Shipments


Technicolor chose project44 for its multimodal API-first approach to visibility, enabling the company to marry cleansed and normalized data from carriers, databases, and their inventory system. This enriched data gives Technicolor real-time insight into the contents of every box going through its supply chain regardless of where it is or what mode of transportation is being used.

Track shipments down to the SKU level across all major modes.