Navigating a Carrier’s Market: Becoming a Shipper of Choice

  semi truck traveling down empty rural highway

As capacity tightens, demand rises, and customers expect more than ever, building and maintaining strong relationships with carriers has become a shipper’s top priority. It’s not a strategic advantage — it’s a necessity for survival. Better relationships mean negotiating better carrier rates, implementing new technologies with less friction, and preference for your capacity. Watch industry experts from project44 and Carrier Direct share how shippers can set themselves apart from the pack, foster healthy and productive relationships with carriers, and ultimately become a shipper of choice.