Powering the Next Generation of Ocean Visibility

The logistics and supply chain industry has been headed in the direction of real-time, multi-modal visibility for some time. In an era where operational efficiency, cost reduction, and customer satisfaction are the factors dictating strategy, shippers are turning to modern visibility solutions as a means to address all three at once. As the possibilities of ocean visibility data advance past satellite tracking into something more robust, companies like Crux Systems and project44 are the rising tide.

The concept of a fully digital supply chain isn’t exactly new, but thanks to the modern capabilities of high-quality, real-time data, it’s finally becoming a reality.

This topic was recently explored by a panel of experts at the Industrial Exchange event in Miami Beach, including project44 president Tommy Barnes and Crux Systems CEO and Co-Founder Eric Klein. The panel discussed the ways digitalization is enabling increased productivity, improved freight costs, and enhanced transparency.

Advanced Visibility Is a Collaborative Effort

Visibility data has come a long way in just the last few years. With new technology solutions emerging, the quality and timeliness of data has been improving across the entire supply chain. In order to achieve the full visibility picture, companies must be willing to share their data and integrate solutions with one another. Failure to do so results in data being siloed, and silos are a serious disruption to visibility.

More Data to Power Your Visibility Operations and Beyond

While siloing data leads to an incomplete visibility picture, an overabundance of data can be overwhelming. Data works best when it’s curated, normalized, and strategically fed from one system to another.

The possibilities extend beyond visibility operations. Gartner predicts, “By 2023, at least 50% of large global companies will be using AI, advanced analytics and IoT in supply chain operations.” These modern technological components are the next phase for supply chains, but they cannot be powered by data from legacy feeds. In order to fully realize their capabilities, companies will have to have data feeds from modern technology fully implemented, as well as integrated with the systems of their supply chain partners. Crux Systems and project44 are providing data that both facilitates modern visibility and lays the groundwork for early adoption of the solutions of tomorrow.

Stitching together a clear and complete view of the end-to-end supply chain requires us all to work together. Everyone whose data matters, every system affected by that data, and every company that relies on it plays an important role. Crux Systems and project44 are working together to provide the next level of visibility data and functionality for ocean and beyond.