project44 Announce Key Hires in France, the Netherlands, and Italy

We’re proud to announce several key additions to our European team—Head of European Marketing Lorenzo Stranges, Regional VP of Sales Mickael Devena, Strategic Account Director Marco Tarpi, and Solutions and Value Engineering Director Jatin Garg.

An Experienced Team to Drive European Growth

These new hires bring a wealth of experience, having worked in the supply chain and technology spaces for companies including Accenture Strategy, IBM, DocuSign, and Trace One.

Additionally, Jatin and Mickael both have backgrounds in visibility technology, coming to project44 (p44) from regional visibility provider Shippeo. Their experience in the space gives them a deep understanding of why network strength is crucial for visibility. p44’s visibility network is the largest, fastest-growing in the industry, with 80% of new carriers onboarded within ten days of being invited. Jatin and Mickael see the immense potential of the p44’s large local teams to ensure customer needs are being met.

“I joined project44 because I think this company is best positioned to deliver value to customers fast,” Jatin explains. “p44 has the largest telematics/TMS network in Europe and the largest team operating in Europe.”

“p44 is the leader in Europe and I’m excited to join this team,” added Mickael. “Our network is already connected to more than 760 global telematics devices and 4.33 million drivers—2.39 million in Europe alone. We have a strong solution to connect all the shippers with their carriers and subcontractors, an intuitive UI with accurate ETAs to help our customers be proactive, and we are the only solution to manage multimodal transportation in about 50 countries.”

Market Potential is Extremely Promising

Jatin’s experience in value engineering gives him a unique perspective on project44’s market potential.

“As the demand for real-time transportation visibility (RTTV) solutions matures in Europe, many market leaders now understand that transportation visibility is a low investment/high return initiative,” he explains. “Being an experienced supply chain professional, I’m excited to be part of p44’s journey. We are the undisputed market leader in Europe. By looking at the number of the European carriers already connected to p44’s network and comparing it with other visibility players, the competitive advantage and value we deliver to our customers are unbeatable.”

As Head of European Marketing, Lorenzo will spearhead project44’s continued marketing efforts in the region after spending the last four years leading continental European Marketing at DocuSign. While there, the company experienced a period of rapid growth. Lorenzo sees similar potential in his new role, “p44 reminds me of DocuSign in Europe five years ago,” he says. “I think there are all the conditions present here to grow at a similar rate, if not even faster, and I’m here to help achieve this growth. The transportation visibility market is evolving rapidly!”

Marco Tarpi has a unique perspective on technology, having previously worked with IBM’s Watson AI. This experience will prove particularly valuable now that project44’s data is powering IBM Watson Supply Chain Insights. Marco understands that p44’s potential to capitalize on the visibility market is unmatched, “p44 covers and supports the needs for a complete, real-time supply chain visibility solution. No one else is able to match their fast pragmatic approach and scalability.”

project44, a global organization with more than 250 global team members covering almost 50 countries and speaking 16 languages, recognizes the importance of local presence and expertise. These new hires bring exactly that to their local markets.