Amsterdam
September 4, 2025
Where AI & Supply Chains Meet
Why Attend
velocity Amsterdam is where industry leaders gather to explore the latest trends, transformative innovations, and proven best practices shaping the future of logistics and supply chain.
- Insight Exchange: Gain actionable insights from real-world success stories and AI-powered solutions.
- Networking: Build meaningful connections with peers, industry and product experts, and the boarder project44 ecosystem.
- Innovation & ROI: Discover advancements in supply chain visibility and automation to maximize ROI, streamline operations, and drive measurable impact.
Agenda Overview
September 4, 2025
9:00 AM
Registration & Networking Breakfast
Kick off the day by connecting with fellow supply chain leaders over coffee and pastries. Explore interactive demo booths featuring project44’s innovations.
10:00 AM
Adapt to Win: Your New Blueprint for End-to-End Excellence
Zero100 shares industry insights and real-world examples on how supply chain leaders are using advanced AI and agentic systems to break down silos, integrate operations, and build more resilient, agile networks.
Matt Davis, Chief Content Officer, Zero100
10:30 AM
Leading Through Transformation
Founder & CEO shares project44’s vision of how AI is reshaping supply chains and empowering businesses to enhance efficiency, boost agility, and accelerate growth.
Jett McCandless, Founder & CEO, project44
10:50 AM
From Vision to Value: Product Innovation in Action
Discover how project44’s product vision is driving real-world impact, with a look at key innovations, practical use cases, and demos.
Jonathan Scherr, Chief Strategy & Operations Officer, project44
11:35 AM
Morning Networking Break
11:50 AM
Intelligent TMS Deep Dive
Explore how an intelligent transportation management system uses AI, automation, and real-time insights to optimize performance, cut costs, and adapt to ever-changing supply chain demands.
Ilias Pagonis, Sr. Product Manager, project44
12:05 PM
Execution at Scale: How Beko Europe Replaced Legacy Systems to Gain Real-Time Visibility, Precision, and Control
Learn how Beko Europe scaled post-merger by unifying systems and processes, applying AI-powered insights to cut costs, improve ETA accuracy, and build a more agile and sustainable supply chain.
Andrea Bova, IT Logistics Manager, Beko Europe
Kamil Bebenek, Director Supply and Logistics, Beko Europe
Eric Fullerton, VP Product Marketing, project44
12:45 PM
Networking Lunch + Roundtables
Join a supply chain leader for an inside look at navigating rapid growth, disruption, and the path to building more agile operations.
2:00 PM
Driving Supply Chain Transformation: How BAT and CNHi Balance Service, Cost, and Complexity
Leaders from BAT and CNHi discuss how they are driving large-scale logistics transformation by balancing service, cost, and complexity while building more resilient, data-driven supply chains
Nigel Wilkinson, Group Head Customer Fufillment CoE @ BAT
Per Svensson, VP Global Logistics, CNHi
Toby Keech, SVP EMEA, project44
2:40 PM
Enabling Smarter Decisions with Real-Time Data: How Avolta, Dascher, and Novelis Improve Reliability, Agility, and Customer Trust
Leaders from Avolta, Novelis, and Dachser share how they are turning supply chain data into action to improve execution, stay flexible in the face of disruption, and deliver greater customer value.
Urs Guenthoer, Director Supply Chain Logistics @ Novelis
Iñigo Serrano, Head Global Supply Chain Digital @ Avolta
Anastassia Wojtek, Department Head, Global Ocean Freight Systems @ Dascher
Tom Perrone, Chief Customer Experience Officer, project44
3:25 PM
Afternoon Networking Break
3:40 PM
Value Realization
project44 shares their 5 value pillars and how to realize success.
Florian Linz, Sr. Solutions & Value Engineer, project44
4:05 PM
Resilient Supply Chains: Unlocking Liquidity for Growth with Invensa
This fireside chat explores lessons from building Peloton’s supply chain through hypergrowth and disruption, and how Invensa is helping companies turn visibility into financial flexibility to create more resilient supply chains
Steve Kellman, Managing Director, Supply Chain & Operations, Invensa Trade
Toby Keech, SVP EMEA, project44
4:30 PM
Closing
4:45 PM
Networking Reception
End the day with refreshing beverages, appetizers, and the chance to reflect on key takeaways while connecting with your peers
Speakers
Andrea Bova
IT Logistics Manager
Urs Guenthoer
Director, Supply Chain & Logistics
Alberto Maritan
Corporate IT Manager
Nigel Wilkenson
Group Head of Logistics
Iñigo Serrano
Digital SC Projects Head
Steve Kellman
Global Operations Executive
Jett McCandles
Founder & CEO
Jonathan Scherr
Chief Strategy and Operations Officer
Recommended Hotels
We’ve secured room blocks at three hotels, all within walking distance of the Capital C venue, where velo[city] takes place. Single rooms are available for our guests. To book your stay, simply EMAIL US with your preferred hotel and the dates you’ll need accomodation (we suggest 2 nights, Sept.03 – Sept.05). We’ll take care of the rest.
ARENA HOTEL
Single Room at € 239/night (breakfast included)
Rooms Still Available: 10
CITIZEN.M HOTEL
Single Room at € 190/night
(+breakfast)
Rooms Still Available: 20
ZOKU HOTEL
Single Room at € 239 p/night (+breakfast)
Rooms Still Available: 20
Relive the energy and insights from velo[city] 2024
2024 marked a significant milestone as we launched our first global velo[city] event series, bringing together supply chain leaders worldwide. Watch the highlights from these transformative events and uncover key takeaways: