project44 Expands Leadership Team to Propel Rapid Growth and Market Expansion

The global leader in advanced visibility welcomes new SVP of Product, SVP of Sales, Americas, and VP of People to continue building customer-obsessed culture and technology

CHICAGO–project44, the global leader in Advanced Visibility for shippers and logistics service providers, today announced the appointment of three new members to its leadership team: Raji Bedi, Senior Vice President of Product, Manny Tayas, Senior Vice President of Sales in the Americas, and Michelle Mesina, Vice President of People.

The new team members join project44, headquartered in Chicago, during an exciting period of rapid growth for the company. The organization has recently announced new partnerships with SAP and IBM, and expanded its operations in Europe, opening regional offices in both Denmark and France.

project44 has built the largest visibility network available in the market, with coverage across nearly 50 countries, integrations with 760 global telematics and ELD providers, and 6 million shipments tracked annually. Over 300 enterprise customers representing top global retailers and manufacturers trust project44’s Advanced Visibility Platform™ to make strategic, data-driven decisions across the entire supply chain.

As SVP of Product, Bedi will leverage his years of enterprise SaaS product management experience to keep project44’s product strategy ahead of the curve. Before joining project44, Bedi served as a Vice President of Product Management at Salesforce Marketing Cloud, where he built products to help some of the world’s biggest brands transform their digital marketing and data management capabilities to meet the changing expectations of their customers. Bedi joined Salesforce from Krux, a hypergrowth startup that developed a Data Management Platform and was later acquired by Salesforce, where he served as a Vice President of Marketer Products.

As SVP of Sales in the Americas, Tayas will bring nearly two decades of tech experience, startup leadership, and a deep expertise in cultivating and accelerating sales teams. Tayas comes to project44 from Acquia, one of the fastest growing SaaS companies, where he led the highest performing sales team in the company. Prior to Acquia, Tayas held various sales leadership roles at Hewlett-Packard Software, where he was instrumental in expanding complex deals and enabling federal agencies to bridge the gap between legacy systems and digital evolution.

Mesina, the new VP of People, comes to project44 from PowerReviews, where she served as the chief people officer. As a recognized thought leader and trusted advisor in both high-growth and transformative business environments, Mesina will ensure project44 recruits, retains, and rewards the top talent across the globe. Prior to PowerReviews, Mesina served as the Head of Corporate HR at Gensler, where she was accountable for designing and delivering impactful strategies and programs for over 6,000 employees across 48 countries and 15 offices.

“By bringing together the brightest minds, project44 is building the world’s only neutral Advanced Visibility platform for transportation and logistics. We’re humbled to welcome these outstanding leaders with proven track records of operational excellence at growth stage companies. Raji, Manny and Michelle’s collective knowledge will be tremendously valuable as we continue to lead the supply chain into the future,” said project44 Founder and CEO Jett McCandless.

At the start of 2020, project44 was ranked second on FreightWaves’ 2020 Freight Tech 25, a list of the most innovative and disruptive companies across the freight industry, just behind Amazon for the second consecutive year.