Visibility vs Tracking: Defining the Difference Once and For All

Visibility vs Tracking: Defining the Difference Once and For All

Tracking versus visibility – what’s the difference? Traditional tracking, limited to location pings and milestone events, is the foundation upon which the sophisticated architecture of visibility is built. 

Visibility, on the other hand, is much more than tracking. It’s a robust combination of datapoints and capabilities that allow teams to go beyond “where is my order” and answer complex inquiries like “when will it arrive?” and “what actions do I need to take?”

Discover how leveraging a combination of data cleansing, machine learning, and multimodal stitching transforms rudimentary tracking into a comprehensive visibility system.