Why Your TMS Struggles in Today’s Supply Chain: Modernizing Transportation Management Without Starting Over 

Transportation leaders recognize the friction. 

• Manual workflows that slow decision velocity 

• Static routing guides in a structurally volatile market 

• Annual RFP cycles that create hidden margin exposure 

• A TMS that optimizes loads — but not continuous freight risk 

For years, this model was manageable. Today’s freight environment is different and AI is emerging as the answer. 

Spot and contract markets move quickly. Carrier capacity shifts. Regulatory changes reshape cost structures. In this environment, procurement cannot remain a periodic or manual exercise: it must operate as a continuous capability embedded within execution. 

In this session, we’ll examine where legacy transportation management approaches fall short and outline a more adaptive AI model. 

You’ll learn: 

• How annual or semiannual procurement cycles create hidden cost exposure 

• The risk of separating market intelligence from execution 

• What continuous freight procurement looks like in practice 

• How project44’s new AI Freight Procurement Agent enables continuous execution  

We’ll also explore how AI-enabled orchestration within a modular, modern TMS can support daily benchmarking, mini-bids, and governed automation — without disrupting your existing systems. 

This session is not about replacing your TMS. 

It’s about strengthening transportation execution to maintain control in an era of sustained volatility.