The Constraint Was Never Effort

The smartest operators in the world were making million-dollar decisions on partial information.

Twenty-five years in this industry taught me exactly why.

When I entered logistics in 1999, it ran on phones, AS400s, emails, and fax machines. Everyone had a piece of the truth and no reliable way to share it.

What’s happening now is bigger than project44, supply chain, and technology. Every major transformation in human history has demanded a new supply chain model to support it.

This is the start of that story.