Ocean visibility helps Georgia-Pacific improve on-time delivery by 50%, shrinks manual efforts by 80%

Ocean visibility helps Georgia-Pacific improve on-time delivery by 50%, shrinks manual efforts by 80%
Georgia Pacific


Low on-time delivery rates were forcing unhappy Georgia-Pacific customers to hold excess inventory on hand. It was also eating away at Georgia-Pacific’s supply chain logistics budget — each week, planners were forced to spend 100 hours trying to manually track shipments using static spreadsheets and outdated data from carrier websites. To top it off, the uncertainty surrounding shipment arrivals and the need to manually cross-reference more than 600 bookings each month sometimes caused invoices to be sent out late.


Georgia-Pacific innovated as they always do, utilizing project44’s Ocean Visibility solution to deliver a differentiated customer experience. Both internal logistics and customer service teams now can view accurate, dynamic transit times and enjoy global, order-level visibility to ensure on-time, in-full delivery to customers.


50% improvement in on-time delivery

80% reduction in manual efforts

87% reduction in customer-service workload

Improved service-model reliability

Less extra inventory carried by customers

Higher customer satisfaction and goodwill

About company

Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Their consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world’s largest recyclers of paper, metal and plastics. The company operates more than 150 facilities and employs more than 30,000 people directly and creates approximately 89,000 jobs indirectly.

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